Privacy Policy

Our Uganda Tours privacy policy:

Here at Msafiri Tours, we value your privacy and believe in being transparent about how we gather, utilize, and share information relating to you. Our goal is to make sure that you understand clearly:

Our Uganda Tours privacy policy outlines how we collect, use, and protect your personal data. When you book a Uganda tour with us, we will ask for certain information such as your name, contact details, and payment information. This information is necessary for us to process your booking and provide you with the best possible service.

1.      Introduction

Msafiri tours Ltd and our other associated trading companies (“We”) respect your data and are committed to protecting and respecting your privacy.

Msafiri tours Ltd owns and runs this website and mobile supported with full responsiveness: which is also

We are committed to protecting your data and privacy in accordance with our obligations as established under government data protection legislation.

This Uganda Tours privacy policy explains what information we collect about you and how it will be used. We are committed to respecting any data you share with us and keeping it safe.

Please be aware that this Uganda Tours privacy policy does not cover links to third-party websites, plug-ins and applications that may be in use across Msafiri tours Ltd websites and which do not fall under our control. We use such links to improve your travel experience of our websites and always try to make such links clear, so you know that you have left our websites. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

2.      How and what Information we may collect on you

You are in control of what information we collect about you. By submitting your information on any of our website you consent to the use of that information as set out in this policy.

We collect data and information in the following ways:

2a. Information that you provide us, including:

  • Information you actively provide when using our website including when you purchase a product or complete an online enquiry or booking form. This information is likely to include identity data (may include your first name, last name, username, title, date of birth and gender), contact data (may include your billing address, delivery address, email address and telephone numbers) and financial data (may include your bank account and payment card details).
  • If you contact us by post, email or telephone, we may keep a record of any correspondence.
  • We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to these.
  • Marketing and Communications data, such as your name and email address, if you choose to opt-in to receive marketing material from us.

2b. Information that is automatically collected

We use passive means to collect information such as tracking what pages you visit on our sites and app. This information is used by our Marketing Department to determine how visitors use our Msafiri tours websites and other digital content. This then feeds into the development of future digital platforms and content, as we aim to make them more enjoyable and easy to use. Such collected data may include:


We use ‘cookies’ to enhance your experience on our websites. Cookies are small data files that are sent to your browser and stored temporarily on your computer to help retain the information that you have entered whilst you browse our sites.

A cookie will typically contain the name of the domain from which the cookie has come and the ‘lifetime’ of the cookie. Cookies do not give us your personal information, they provide us with non-personal information such as remembering your browser settings, what types of software you are using etc., so that we can work with the sites to make them as easy to use as possible for you and all our visitors.

Most browsers automatically accept cookies but you can both delete existing cookies from your browser and, by editing your browser options, choose not to receive cookies in future.

Please note that if you choose not to receive cookies then some areas of our websites may fail to function as intended so degrading your user experience.

IP Addresses

We may collect information about your computer and mobile device, including where available your IP address, operating system and browser type, for system administration. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual. Your IP address may also be used to diagnose problems with our server, monitor visitor traffic patterns and site usage to help us develop and improve our sites and mobile applications further.

2c. Sensitive Data

Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, criminal history, information about your health and genetic and biometric data. Usually we don’t record any sensitive data. However, in some circumstances we may need to collect sensitive information relating to your health or dietary requirements (which may also relate to your religious beliefs). However, we would only request this information where this is required and relevant to your booking, for example, if you are registering to take part in an experience in which your health may affect how we deliver the product.

3.      How we use your personal data
  • We will only ever use your data when legally permitted. The most common uses of your personal data are:
  • When we need to perform the contract between us. Such as emailing you an e-ticket and details of your purchase.
  • Where it is necessary for our legitimate interests (or those of a third party)     and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.
  • When you have given, us consent to process your personal data in order to send marketing information to you.
4.      Administration and other non-marketing uses of data

We will use the information you enter onto our websites for administration purposes and any other purposes made clear in the data entry forms themselves, or referenced within our terms and conditions.

4a. Third Parties and disclosure of your personal data

Disclosure of your data to others may be necessary to ensure the smooth provision to you of the products, services and information you request.

We will not sell your data or share personal data with third party organisations for marketing purposes, but we do use third parties to outsource functions when we do not have the in-house capacity or capability required, such as the use of a mailing house for mailings, fulfilment of an electronic booking or service and analytical services that enable us to target our communications to you more effectively. In such cases we will only use reputable and well vetted firms and have contracts and processes in place that ensure the safe and confidential processing of personal data at all times. We may also disclose personal information where required or otherwise permitted by law.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

4b. Online Advertising

If you visit our websites, you may subsequently see banner advertisements from us whilst browsing other websites. These adverts are placed by us by approved, specialist media providers. These adverts may be targeted at you based on cookies placed on your computer or other devices when you visit our websites.

If you are active on Social Media you may also see our adverts on your Social Media channels. We may make use of existing profiling tools provided by Social Media companies to try and ensure you are seeing adverts from us that may be of interest to you. We may also utilise existing data we hold on you in combination with these existing social media tools to make our marketing more targeted.

This can include passing certain data onto Social Media companies (they cannot pass this data onto any other third parties or use this to contact you in anyway)

If the above safeguards is available, we will request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.

4c. Online Booking

Booking your tour and purchasing online is quick, easy, convenient and safe. We make every effort to maintain customer confidentiality when securing an online payment. This includes ensuring the security of your credit card details and other personal information. All of your personal information is encrypted as it travels over the Internet. When you make a payment you enter your card details directly into our payment providers’ secure web page. To protect you against credit card fraud (where someone has discovered your credit card details but do not have your card), you will be asked to enter the unique security code printed on.

4d. Statistical Data

We try to ensure that our websites offer visitors exactly what they are looking for. As already referenced, to help us achieve this goal we and our appointed marketing companies may collect and analyse anonymous data collected by cookies and Google Analytics about how visitors use the websites. We may also collect Internet Protocol addresses to help diagnose problems with our servers and for system administration, but we don’t link these addresses to any person’s name or identity.

5. Children under the age of 16

We do not intend to collect information from and market to children under the age of 16 years. Children under the age of 16 years will not be able to participate in competitions nor sign up to receive marketing communications from us. If you sign up to receive marketing materials from us we will proceed on the basis that you are over 16.

6.      Image Rights

When you’re on our Msafiri tours, your image may be captured.

We may have filming and photography which covers business purposes and third party media companies. Your image maybe captured as and when this type of activity takes place, unless you notify a member of our team on your visit to confirm you do not wish to be captured on camera. When we choose to explicitly feature individuals (adults and children) we will gain your permission prior to using the images.

If you consent to having your photo taken and used for marketing or PR purposes we will hold your name, image and age (if applicable) on file for future re-use as well

7.      Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

8.      Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In order to comply with legal and tax obligations we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for at least six years after they cease being customers.

9.  Changes to this policy

Because we are constantly improving our websites there may be developments in how we use your data. All such developments will be promptly notified to you in this policy. Your continued use of our websites will signify that you agree to any such changes.

10.  Contact Us

If you have any queries regarding this Uganda Tours privacy policy , the use of your data or what data we might hold on you please feel free to get in touch by contacting us;   

Similarly, it is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us.